Exeter Golf and Country Club targets ‘Most Welcoming’ title
Exeter Golf and Country Club is one of four finalists for the England Golf’s Most Welcoming Club of the Year Award, sponsored by HowDidido.
They’ll find out if they’ve won at the England Golf Awards 2019, sponsored by Adidas Golf, on Thursday, 21 March. The glittering black tie event at the Royal Lancaster Hotel in London will be hosted by BBC Breakfast presenter Dan Walker.
Exeter’s nomination tells how it has modernised and opened its doors – and that’s the secret of its success.
As its nomination makes clear, members matter. They’re welcomed by staff, their names and preferences are remembered and their achievements are celebrated on the website and in social media. There’s a member app, lots of social events and a new £500k academy for members and visiting golfers only.
There’s special attention for beginner golfers, starting with Get into Golf classes and academy membership, which leads into full membership.
In addition, a number of strong community partnerships have helped dispel the idea that golf is elitist or difficult to get into.
The result is that the men’s golf section is full, with a waiting list, while there are thriving sections for women and juniors.
“Exeter’s open-door approach attracts new participants with a positive, warm, friendly environment. This has been translated into the numbers they’ve attracted into membership.” said Paul Cloke, Operations Manager for DevonGolf.
Exeter's rivals for the title are Branston Golf and Country Club, Staffordshire; Burghill Valley Golf Club, Herefordshire; and Horton Park Golf Club, Surrey.
England Golf Chief Executive Nick Pink commented: “These four clubs really know how to look after their customers. The welcome they offer to their members and visitors is outstanding and ensures that they keep coming back for more. Clubs like these are showing us the way forward and how to successfully grow the game.”